At Future Football Elite, we take your privacy seriously and are committed to protecting it. This policy outlines when and why we collect personal information from customers, prospective customers, past customers, and related individuals (such as parents or guardians of minors), how we use this data, the conditions under which we may disclose it, and how we keep it secure.

This policy also covers Future Football Elite (company registered number 13973755) and any affiliated entities—meaning subsidiaries, parent companies, or other managed companies under our control as defined by Section 1159 of the UK Companies Act 2006.

Please check this policy periodically to ensure you’re aware of any updates. This policy was last updated on 07/07/2023.

Who We Are

Future Football Elite (company number 13973755), referred to in this document as “Future Football Elite”, is the data controller for the purposes of this policy. This means we determine how and why your personal information is processed. The term “we”, “us” or “our” refers to the specific entity acting as the data controller in each case.

How We Collect Your Personal Information

Information you provide directly:

This may include when you:

• Visit our website (www.futurefootballelite.com);

• Use any of our web or mobile applications;

• Follow us on social media;

• Contact us by phone, email, or in person;

• Attend one of our centres, training camps, or external events;

• Make a One2One booking or register for a football session;

• Appear in photography or video footage taken by our coaches or marketing team.

Typical data includes your name, contact details, communications with us, and responses to surveys or marketing.

Information we collect about you:

Including:

• Demographic and contact details;

• Attendance information;

• Medical details (for safety purposes);

• Technical data (e.g., IP address, browser type, device info);

• Social media and website interaction data;

• Geo-location if enabled on your devices.

Information from third parties:

We may receive personal data from:

• Other Group companies;

• Social media platforms;

• Partners where you’ve given permission to share your data.

Types of Personal Information We Process

We may collect and process:

• Behavioural – activities or actions you’ve taken;

• Biographical – such as job title or other sports involvement;

• Geo-location – device location data;

• Identification – ID documents, or CCTV/pitchside images;

• Medical – for safeguarding and safety;

• Legal/Fraud – information relevant to legal matters;

• Transactional – records of bookings and services;

• Correspondence – communications with our team.

How We Use Your Personal Information

We process data under the following legal bases:

1. Legal Obligations

To:

• Comply with league regulations;

• Support investigations by public bodies;

• Verify identity;

• Fulfil reporting duties.

2. Contractual Necessity

Where you have entered or are entering into an agreement with us, such as service or session bookings.

3. Legitimate Interests

We may use your data to:

• Communicate with you;

• Deliver marketing or fundraising messages;

• Analyse engagement;

• Improve services;

• Prevent fraud;

• Maintain data security;

• Handle disputes or complaints.

4. Consent

Where you’ve explicitly agreed, we may:

• Send marketing emails or texts;

• Share images or videos for promotional purposes;

• Share your data with Group companies for similar purposes.

You can withdraw your consent at any time.

Sharing Your Information

Group Companies

We may share your data with affiliated businesses offering similar or complementary services.

Service Providers

This includes:

• Website and app hosting providers;

• Marketing agencies;

• Payment processors (e.g., for bookings or merchandise);
  All providers are contractually bound to use your data securely and lawfully.

Legal or Business Transfers

We may share your information during business restructures, acquisitions, or if required by law enforcement or regulators.

Where We Store Your Data

Some of your data may be stored or processed outside the UK or EEA. We ensure appropriate security measures and legal safeguards are in place, such as Standard Contractual Clauses, when transferring data internationally.

Data Retention

We retain personal information based on the legal basis for its collection:

• Contracts – Retained for up to 7 years post-service;

• Legitimate Interest – Normally held for 2 years unless otherwise justified;

• Consent-based Data – Held until no longer necessary or consent is withdrawn;

• Exceptions – Legal, regulatory, or safety-related requirements may override the above.

Data Security

We employ:

• Password-protected systems;

• Encrypted data transfers;

• Staff training and access controls;

• Secure handling of sensitive paper documentation.

No transmission over the Internet is ever completely secure, so we encourage vigilance and use of strong passwords. If you suspect your data may be compromised, please inform us immediately.

Cookies

We use cookies to:

• Analyse website usage;

• Customise user experience;

• Improve performance.

You can manage your preferences in your browser. Some functions may be unavailable if cookies are disabled. For more, see our Cookies Policy.

Marketing

You may receive marketing if you:

• Subscribe to our newsletter;

• Book a training session;

• Attend events;

• Interact with us on social platforms;

• Engage with our digital content;

• Are filmed/photographed during sessions.

We use email, SMS, and social media advertising. You can opt out at any time via unsubscribe links or by contacting us.

Your Rights

Under the UK GDPR, you have rights including to:

• Access – Request a copy of your data;

• Rectification – Correct inaccurate information;

• Erasure – Request deletion under certain circumstances;

• Object – To marketing or processing based on legitimate interest;

• Withdraw consent – At any time;

• Data portability – Where applicable;

• Restrict processing – If accuracy or legal usage is contested.

To exercise these rights, contact us using the details below.

Complaints

If you’re concerned about how we’ve handled your data, you can contact the UK Information Commissioner’s Office (ICO): www.ico.org.uk

Updates to This Policy

We may update this policy at any time. The latest version will always be available on our website and will include a revision date. In some cases, we may also notify you by email.